Case Study: Highline Warren boosts B2B online registrations with Intershop Commerce Platform

Highline Warren boosts online registrations by 22% with Intershop

Highline Warren, a premier North American distributor of automotive chemicals and products, faced a challenge as its business outgrew its existing e-commerce solution. The old platform lacked flexibility, self-service features, and the scalability needed to meet growing B2B customer demand. They partnered with vendor Intershop to implement a new high-performance e-commerce website that would enhance product visibility and strengthen their market share.

Intershop implemented a customer-centric platform with an "Amazon-like" shopping experience and an extensive self-service parts finder. This solution provided Highline Warren with a low-risk way to scale its business. The results were significant, including a tremendous increase in monthly online registrations that far exceeded their first-year goal, achieving a 22% increase in new online customer registrations within the first six months.

Highline Warren