Case Study: Galatea achieves rapid B2B digital transformation and superior customer experience with Intershop Commerce Platform

Galatea - Customer Case Study

Galatea, Scandinavia’s leading beverage wholesaler, needed to digitize its B2B business to meet rising customer expectations: a B2C-like shopping experience for horeca and Systembolaget customers, better brand and consumer-facing content, and new digital services to boost satisfaction and reach. To achieve this, Galatea chose the Intershop Commerce Platform as the foundation for its new e-commerce channel.

Using the Intershop Commerce Platform (implemented via the parent company Martin & Servera and partners), Galatea launched a sub-channel with full B2B capabilities—24/7 ordering, customer-specific pricing, order lists, delivery overviews and rich product information—going live within six months and on budget. Intershop’s scalable platform now supports Galatea’s 1,000+ product assortment, delivered a modern customer experience, expanded reach with consumer-facing content, and reduced development effort by sharing features across the parent group.

Galatea