Case Study: FRAISA achieves a modern, scalable global e-commerce platform with Intershop

FRAISA realizes personalized shopping experiences for demanding B2B customers

FRAISA, a global manufacturer, needed to replace a legacy shop system that had reached its limits and evaluate options for a future-ready e-commerce platform. After a structured requirements analysis, the company chose Intershop because its standard platform offered the stability, scalability, integration capabilities, and B2B expertise FRAISA needed.

Intershop implemented the new platform in phases with an experienced partner, replacing custom development with a more standardized approach. The result was a modern digital customer platform that delivers consistent experiences across markets and is built to support future digital services, with stronger foundations for multi-tenancy and international rollouts.

Fraisa

Rolf Bücheli

Head of Services and Authorized Officer