Case Study: Isero, a Benelux hardware wholesaler, achieves scalable omnichannel e‑commerce and enhanced customer service with Intershop Commerce Platform

Enhanced customer service across all channels

Isero, a technical hardware wholesaler with 67 branches in the Netherlands, €176 million in turnover and an online assortment of about 150,000 products, faced an outdated, non‑responsive webshop and needed to map the entire customer journey to raise satisfaction and loyalty. To modernize its digital channel, Isero selected the Intershop Commerce Platform (deployed on Azure) as the foundation for a full e‑commerce and omnichannel strategy.

Intershop delivered a scalable, fully integrated commerce platform and customer portal that unify web, app and branch touchpoints and provide self‑service tools (order history, invoices, barcode scanning and role‑based order limits), analytics and content capabilities. The Intershop solution enabled Isero to publish its broad assortment online, centralize transactional processes across branches, improve customer service across channels, professionalize its e‑commerce team and make digital commerce a strategic management priority.

Isero

Suzanne Bussmann-Van Es

Marketing Manager