Case Study: Bookspot centralizes B2B and B2C sales channels with Intershop Commerce Platform

Bookspot boosts mobile conversion by 100% with Intershop

Bookspot, a Dutch online bookstore part of the Audax Group, faced the challenge of strengthening and growing its multiple digital sales channels. The company needed to integrate e-commerce strategy for various B2C and B2B online shops, improve the mobile user experience and conversion, and offer a combined online-offline customer experience. They turned to Intershop and its Intershop Commerce Platform to address these needs.

Intershop implemented its platform, migrating Bookspot to the latest version. The solution provided high scalability and an architecture that enabled easy addition and central management of additional B2C and B2B sales channels. This improved personalization and integrated with existing systems like SAP ERP. The results included a 100% increase in conversion rate in mobile commerce, demonstrating the platform's measurable impact for Bookspot.

Bookspot