Case Study: Atlas Copco achieves unified, scalable global B2B e-commerce with Intershop

Cutting-edge B2B e-commerce for a global leader

Atlas Copco Industrial Technique, a global leader in industrial assembly solutions, was burdened by fragmented regional B2B platforms, inconsistent customer experiences and a highly complex catalog (250,000+ SKUs), which blocked a cohesive global e‑commerce strategy and increased operational costs. To modernize and standardize its digital sales, Atlas Copco selected Intershop’s cloud‑based, headless B2B e‑commerce platform.

Intershop delivered a unified, scalable solution—centralizing PIM, integrating with ERP/CRM systems and enabling B2B features like custom catalogs, pricing and approval flows—to improve discoverability and streamline order management. The Intershop implementation produced measurable results: a pilot in 18 months and rollout across 50+ countries, 17 languages and 5 brands with ~250,000 SKUs online, driving roughly 30% of Atlas Copco’s global B2B orders through e‑commerce while standardizing processes and reducing operational complexity.

Atlas Copco

Thomas Areskoug

VP of Digital Sales & Marketing