Case Study: Rijk Zwaan achieves unified content and commerce and +40% website traffic with Intershop

Unifying digital commerce and content for global success

Rijk Zwaan, a global leader in vegetable seeds operating in 35 countries with 4,000+ employees and over 1,800 varieties, faced a fragmented digital experience: content in Contentful was hard to retrieve, search only worked for products, and multiple search systems made discovery slow and frustrating. To modernize its commerce and content stack, Rijk Zwaan implemented the Intershop Commerce Platform alongside Contentful and a custom SPARQUE.AI search solution.

Intershop streamlined product catalog and e‑commerce management while SPARQUE.AI unified Contentful content and Intershop product data with an AI-driven search and API‑first architecture, creating a single, scalable interface across 35 countries. The combined Intershop-led solution delivered faster, more relevant search results, higher operational efficiency and a measurable impact—most notably a +40% increase in website traffic—improving user satisfaction and content discovery.

Rijk Zwaan

Joeri van Tongeren

Digital Commerce Specialist