Case Study: Telus improves IoT marketplace usability with Interpix Design

Telus improves IoT marketplace UX with Interpix Design after 6 user interviews

Telus, a leading telecommunications company, was developing a feature-rich IoT marketplace but faced user interface bottlenecks that were limiting customer engagement and revenue opportunities. They enlisted Interpix Design to conduct a comprehensive UX and UI evaluation of the emerging platform to resolve these structural usability issues.

Interpix Design performed a detailed expert review and user interviews to identify and rank usability problems. They then created wireframes and provided a prioritized roadmap for implementation. This approach allowed Telus to quickly address the most pressing issues, drastically improving the website's usability and visual appeal. The project resulted in high partner satisfaction and provided Telus with a clear strategy for future improvements.

Telus