Case Study: Adams Radio Group achieves 5 million meals for Feeding America with Intermedia

The Power of Radio and Kindness Funds 5 Million Meals for Feeding America

Adams Radio Group, led by CEO Ron Stone, launched "Radio Cares" after seeing COVID-19’s impact on families and wanting to support Feeding America. With only three weeks to organize a one-day national radiothon and coordinate representatives from roughly 3,400 stations while transitioning to remote operations, the company faced a tight logistical and technical challenge.

Intermedia, already providing unified communications and cloud services to Adams, supplied Webinar Pro free and helped deploy a one-hour prep webinar to hundreds of station reps overnight, while Adams’ prior digitization of studios allowed seamless remote broadcasting. The campaign exceeded expectations—raising $500,000 and funding the equivalent of 5 million meals—and reinforced business continuity and a lasting shift to video collaboration across the company.

Adams Radio Group

Ron Stone

Chief Executive Officer