Case Study: Red Promotions pivots to virtual events and sustains client engagement with Intermedia

How an Events Company Reinvented Themselves When Their Industry Came to an Abrupt Halt

Red Promotions is a branded-merchandise company that supplies logoed items for corporate events. When COVID-19 forced mass cancellations and shifted many clients to virtual formats in March 2020, CEO Shelley Stewart faced the challenge of reinventing an events-focused business almost overnight to keep clients engaged and commitments honored.

Red Promotions pivoted to virtual events by shipping individual attendee packages, creating pop-up online shops with redemption codes, and leaning on Intermedia tools (AnyMeeting, Unite, SecuriSync) to replicate the personal touch of in-person meetings. The shift to remote work was smooth, client engagement continued, and the team was able to adapt quickly—often within 24 hours—allowing the company to maintain service levels while planning for a changed events landscape.

Red Promotions

Shelley Stewart

Chief Executive Officer