Case Study: TDECU achieves 5X higher conversions with Interface

TDECU - Customer Case Study

TDECU, a Texas-based credit union serving more than 263,000 members, struggled with a lengthy 8-page non-member application that caused major drop-offs, especially on the first two pages. Partnering with Interface, TDECU aimed to simplify the application experience and improve conversions with a digital assistant for first-time bankers.

Interface implemented its Max digital assistant to guide non-members through the application process, answer questions, offer recommendations, and support form completion. The results were significant: conversion increased from 7.6% to 41.7%, page-one drop-off fell from 49.6% to 19.9%, and page-two drop-off declined from 50.9% to 23.47%, while the assistant also achieved 99% accuracy.

TDECU

Claudio Garcia

Director of Growth & Digital Transformation