Case Study: Pasadena Service Federal Credit Union enhances member service with interface.ai

Intelligent Virtual Assistant for Pasadena Service Federal Credit Union’s Vendor Selection Journey

Pasadena Service Federal Credit Union (PSFCU), a community chartered credit union serving more than 11,440 members, faced rising call volumes and growing demand for digital self-service during the pandemic. To reduce pressure on staff while maintaining personalized support, PSFCU selected Interface and evaluated intelligent virtual assistant technology to help members get answers faster and access banking services remotely.

Interface implemented an AI-powered Intelligent Virtual Assistant for PSFCU across its website and mobile app, with plans to extend into the call center. The solution is designed to provide 24x7 member support, improve operational efficiency, and free staff to handle more complex issues, helping PSFCU deliver more timely, personalized service at scale.

Pasadena Service Federal Credit Union

James Chang

Chief Executive Officer