Case Study: Clay achieves faster, scalable customer support with Intercom Fin AI Agent

Transparency and trust Why Clay chose Fin AI Agent

Clay, a community-led company with a 20,000-member Slack support channel, was struggling to keep up with growing support volume, long customer wait times, and a stressed three-person support team. Before Intercom, support was highly manual, making it hard to prioritize tickets, scale across channels, and preserve the high-touch experience customers expected.

Intercom’s Fin AI Agent gave Clay a more scalable, automated way to handle support while keeping community at the center. The solution helped reduce repetitive work, ease team pressure, and speed up responses by resolving “low-hanging fruit” questions with AI instead of making customers wait four to six hours for answers.

Clay

George Dilthey

Head of Support