Case Study: Tradeshift achieves a 32% increase in qualified sales opportunities with Intercom live chat

Tradeshift Increases Sales Opportunities By 32% With Proactive Live Chat

Tradeshift is a global business commerce platform that connects more than 1.5 million companies and processes over $500B in annual transaction value. Rapid traffic growth exposed a bottleneck: leads coming through a contact form were slow to qualify and hand off to sales, taking an average of 21 days and multiple touch points to surface real opportunities.

Tradeshift added Intercom live chat and proactive visitor auto messages to let prospects start real-time conversations, automatically route inquiries to the right team, and capture context and tags for CRM handoff. The change cut qualification time from 21 days to 3 days and increased qualified sales opportunities by 32%, improving conversion and faster sales engagement.

Tradeshift

Kate Swanberg

Growth Product Manager