Case Study: Pippa Inc. achieves 78% message open rates and streamlined onboarding with Intercom

Pippa builds a successful podcast platform with the help of Intercom

Pippa, a New York–based podcast publishing platform founded in 2015, builds tools for podcasters and advertisers including dynamic ad insertion. To avoid building the wrong product and to accelerate signups and retention, the team needed instant customer feedback and an intuitive communication channel for prospects and logged‑in users.

Pippa implemented Intercom (via the Early Stage Partner Program) across its marketing site and app — using the Messenger for prospect questions, 10 automated onboarding messages (78% average open rate), an in‑app inbox for real‑time support, and 14 help articles (~1,000 views). The result was higher sign‑up confidence, fewer repetitive support queries, strong engagement (a pipeline update message saw a 98% open rate and 10% read the technical article), and validated product decisions while freeing the team to focus on building features.

Pippa Inc.

Erwan Jegouzo

Co-founder & CTO