Case Study: October reduces median first-response time by 46% with Intercom

October used Intercom to reduce its median first-response time by 46%

October began using Intercom to power its support and later expanded it across support and marketing messaging. As the company grew, it needed a way to consolidate customer communications, personalize outreach, and scale support efficiently without adding more headcount.

Intercom provided October with a single platform, including the visual campaign builder, Series, Macros, and Custom Bots, to streamline messaging and proactive support. With Intercom, October saved agent time, handled simpler requests automatically, and focused staff on more complex issues, reducing its median first-response time by 46%.

October

Camille David

Head of Customer Success