Case Study: Motosumo achieves 200% higher trial-to-paid conversion with Intercom

Motosumo achieves 93% CSAT and doubled its trial-to-paid conversion rate with Intercom

Motosumo, a Copenhagen-based health and wellness company, needed a better way to manage customer conversations as it shifted from a B2B to a B2C model. Before using Intercom, the team relied on manual email follow-up and struggled to assign and track support requests efficiently.

Intercom provided Motosumo with a single platform for support and engagement, using tools like Inbox, Targeted Messages, and Series to streamline workflows and reach customers at the right time. The results were strong: Motosumo reports a 93% CSAT score, 200% more trial users converting to paid plans, and email open rates of up to 50%.

Motosumo

Jens Juel Jensen

Chief Product Owner