Case Study: Unity (real‑time 3D development platform) achieves 45% conversion lift and 80% of inbound inside‑sales revenue with Intercom (live chat)

How Unity’s inside sales team drove 80% of its revenue through live chat

Unity, the maker of the world’s leading real‑time 3D development platform, needed to convert a large community of personal‑plan users into paid Pro subscribers but had no fast, proactive channel for prospects to reach sales. The Pro Subscriptions team relied on asynchronous email and contact forms, which left many visitors with unanswered questions and led to abandoned purchases.

They tested Intercom live chat and Visitor Auto Messages on high‑intent pages (and the cancellation page), added tagging to track traffic→conversations→sales, and focused chat where it drove value. The result: a 45% lift in visitor‑to‑paid conversion for Pro in the online store, 80% of inbound inside‑sales revenue attributed to Intercom within three months (with revenue appearing within a week), the inside‑sales team growing from 2 to 10 people, and 10% of churn saves coming from cancellation‑page messages.

Unity

Jesus Requena

Director, Paid Subscriptions