Case Study: Copper achieves 19 new opportunities and $36K ARR in one month with Intercom

How Copper generated 19 new opportunities in one month with Intercom

Copper is a CRM built for Google Apps used by thousands of customers including Zendesk and Lyft. Facing high site drop-off—especially from paid traffic—and low form conversions, Copper needed a faster way to engage visitors and pass qualified leads to sales during their evaluation window.

They implemented Intercom’s targeted, proactive messages (A/B tested on pages like pricing) to intercept live visitors and route questions to sales in real time. After one month, Intercom drove a 13% higher conversion rate vs. forms, generated 19 new sales opportunities, and added $36K in annual recurring revenue to Copper’s pipeline.

Copper

Thomas Hanna

Demand Generation Programs Manager