Case Study: BugHerd achieves 150% increase in feedback with Intercom

How Bugherd Used Intercom To Increase Feedback By 150%

BugHerd, a Melbourne‑based issue tracker built by developers and designers, launched a second product, Stack, and needed rapid, high‑quality feedback from early adopters to guide development. Email outreach produced response rates under 10%, making it difficult to prioritize features, fix onboarding issues, and learn how customers actually used the product.

BugHerd implemented Intercom’s targeted in‑app messages and a help widget to ask users for feedback at key moments (for example after creating 2 tasks or after heavy use) and to provide quick, contextual support. As a result, response rates jumped to 26% and overall feedback rose substantially (about a 150% increase), helping the team find bugs, improve onboarding, and build stronger customer relationships.

BugHerd

Chanie