Case Study: Baremetrics achieves a 30% increase in annual billing with Intercom

Baremetrics Increases Annual Billing by 30% Using Targeted Messages

Baremetrics is a remote SaaS analytics and insights platform for payment providers (Braintree, Stripe, Recurly) serving about 600 customers. CEO Josh Pigford wanted a better way to drive customers from monthly to annual billing to improve revenue predictability, reduce churn and boost cash flow, moving beyond the typical once-a-year invoice push.

Using Intercom, Baremetrics targeted engaged users (those with >10 logins in the first 30 days) and offered three months free for switching to annual plans. An email campaign converted 11% of recipients and generated over $14,000 in one week; adding the same offer as an in-app message raised conversion by another 14%, resulting in a 30% increase in annual subscriptions—driven by contextual, behavior-based messaging and continuous onboarding.

BareMetrics

Josh Pigford

Founder