Case Study: Planview achieves 250% increase in paid attendance with InterCall

User Conference Grows Paid Attendance 250%

Planview, a provider of portfolio management software, faced travel and budget restrictions that threatened turnout for its annual Horizons User Conference. After a quick poll showed many customers couldn’t attend in person, the company ran its first virtual event using InterCall as the engagement platform and a coordinated marketing strategy—growing paid attendance 250% over the prior year’s physical event.

Planview delivered a hybrid experience with mailed welcome packages, discounted group rates (with catering), 250+ one‑on‑one “Meet the Expert” sessions, 18 virtual booths, a keynote from Guy Kawasaki, 50 videos and 35 presentations. The platform’s detailed tracking gave marketing new customer insights, attendees reported a realistic and easy-to-navigate experience, and Planview plans to continue blending virtual and physical elements in future events.

Planview

Linda Roach

VP Marketing