Case Study: Life Fitness achieves professional, uninterrupted global webcasts with InterCall Webcast Studio

Turns to intercall to whip webcasts into Shape

Life Fitness, a division of Brunswick Corporation and a global maker of commercial and home exercise equipment, ran quarterly executive webcasts across North America, EMEA and Asia to keep leaders informed. Those webcasts were plagued by connection failures that stalled meetings, an inability to globally mute disruptive background noise, and a confusing array of international dial‑in numbers—issues that made presentations feel unprofessional and costly.

Life Fitness moved to InterCall Webcast Studio with Operator Assisted service, giving executives click-to-join dial‑out, professional event managers to handle Q&A and troubleshoot privately, global mute/unmute control, and recording capabilities. The platform delivered immediate stability and a polished presentation, eliminated interruptions and post-event problems, increased executive satisfaction, and was adopted for broader training use.

Life Fitness

Jesse Strittmater

VP/CIO