Case Study: Spark Interactive achieves scalable, monetized online communities with InterCall's Virtual Engagement Center

Spark Interactive Builds Online Communities on virtual engagement center

Spark Interactive helps businesses build perpetual, event-driven online communities to attract prospects, customers and advocates. Faced with clients struggling to implement effective social and inbound strategies and to establish thought leadership, Spark needed a reliable virtual events platform that could support frequent, engaging online events as the backbone of those communities.

Spark standardized on InterCall’s Virtual Engagement Center, using its booths, video, chat, networking and social media tools in a full self-service model to quickly launch and brand new communities and events. The result: four online communities launched in 12 months, 60+ events in a year, improved attendee engagement tracked by an Engagement Index, and higher-quality, more monetizable leads for sponsors.

Spark Interactive

Tom Burton

Chief Executive Officer