Case Study: Fifth Third Bancorp achieves reliable, high-touch investor communications with InterCall Operator Assisted services

Providing a high-touch level of service that audiences have come to expect in live events

Fifth Third Bancorp, a Cincinnati-based diversified financial services company with $117 billion in assets and more than 1,300 banking centers, struggled with recurring conference-call problems that affected investor relations: poor audio quality and confusing dial-in access threatened how earnings announcements and other communications were perceived. Reliable, professional call handling was essential to maintain transparent, timely communications with investors, regulators and employees.

Since 2005 Fifth Third has used InterCall’s Operator Assisted services, providing specialists to support calls before, during and after events (secure access, lecture mode, operator-managed features and email-based event reservations). The service enabled same-day event scheduling in urgent situations, delivered consistent call quality, on-demand support, real-time participant data and comprehensive post-call reports and transcripts—restoring confidence and improving the efficiency and transparency of the company’s investor communications.

Fifth Third Bancorp

Jim Eglseder

Vice President Investor Relations