Case Study: Bon-Ton achieves streamlined company-wide communication and reduced IT support burden with InterCall

Minimizing communication challenges through strong levels of customer support

Bon-Ton, a regional department store chain with about 275 locations across 23 states, faced growing communication challenges in 2005: unreliable conference-call service, rising call costs, and an overwhelmed IT team handling service issues instead of core responsibilities. Coordinating regional sales, earnings reports and companywide updates across a widespread employee base was becoming increasingly difficult.

Bon-Ton implemented InterCall’s Reservationless-Plus audio conferencing, Microsoft Office Live Meeting and Cisco WebEx for training, standardizing dial-in numbers and enabling anytime access, real-time presentations and high-quality video training. The change cut equipment and maintenance costs, centralized support with InterCall (relieving internal IT), and streamlined consistent companywide training and communication.

Bon-Ton

Chris Sass

Multi-Media Production Manager