Case Study: ICU Medical achieves faster sales communication and travel-cost savings with InterCall Reservationless-Plus conferencing

ICU Medical - Customer Case Study

ICU Medical, an Irvine, CA–based maker of proprietary disposable IV connection systems, needed a fast, reliable way to update a nationwide sales force of more than 100 people as new products and technologies were introduced. Frequent travel and dispersed teams made regular face-to-face meetings impractical, so the company sought a communication solution to quickly disseminate critical information without the time and cost of travel.

West’s Reservationless-Plus audio conferencing and web conferencing gave ICU Medical always-available dial-in access plus real-time screen sharing, virtual whiteboarding and collaborative document editing. The tools enabled weekly company-wide briefings, faster market response, reduced travel and administrative hassle, and cost savings (more than $200/month versus prior providers), supported by 24/7 customer service.

ICU Medical