Case Study: CA Technologies achieves a global virtual product launch reaching 2,000+ partners and corporate users with InterCall

Attracts Over 2,000 Partners and Corporate Users

CA Technologies, a leading IT management software provider, faced a tight, four-week deadline to launch two recovery management products to a global audience while serving two distinct groups—partners needing training and corporate users generating qualified leads—more cost-effectively than a single physical event. The team needed a platform that could segment content, support multiple languages and international attendees, and deliver measurable engagement.

CA selected InterCall’s virtual event platform, using six languages and multiple virtual venues to reach attendees from 81 countries. The launch exceeded expectations with more than 2,000 partners and corporate users, nearly 5,000 booth visits, 4,000+ collateral downloads, 900 chats, and clear, trackable lead indicators—prompting positive feedback and plans to include virtual events in future marketing.

CA Technologies

Dave Dalton

VP Channel Marketing