Case Study: American Payroll Association achieves record virtual attendance and 24/7 training access with InterCall

American payroll Association - Customer Case Study

The American Payroll Association (APA) faced shrinking travel and training budgets among members but still needed to deliver its annual conference education. To maintain access to up-to-date payroll training, APA partnered with InterCall to run a virtual conference alongside its in-person event so geographically dispersed members could participate without traveling.

After six months of planning, APA launched a fully interactive two-day virtual event with expert-led sessions, downloadable materials, peer networking, live Q&A and on-demand access. The program attracted 1,885 virtual attendees (126% of target), who spent an average of over five hours online, downloaded 8,263 resources, reported high satisfaction and earned recertification credits, prompting plans for future virtual events.

American Payroll Association

Shannon Dewey

Manager, APA Solutions