Case Study: Five9 achieves 23% increase in prospect data quality with Integrate

How Five9 Boosted Prospect Data Quality 23%

Five9, a leading provider of cloud contact center software, needed to improve the quality and speed of top‑of‑funnel prospect data while reducing manual demand‑generation work. Managing 15–20 different media vendors with varied delivery methods created bottlenecks, inconsistent data, and time‑consuming manual processing that hurt conversion rates and marketing ROI.

By adopting Integrate’s Demand Orchestration platform to consolidate vendor management, validate and standardize leads, and automate delivery into Marketo, Five9 eliminated manual handoffs and enforced data governance. The result: a 23.3% increase in prospect data quality, an 18.3% drop in effective cost per lead, eight hours per week reclaimed from manual tasks, and real‑time lead delivery that improved nurturing velocity, conversions and overall customer experience.

Five9

Doug Sechrist

Vice President, Demand Marketing