Case Study: Upwave achieves stronger brand awareness and consideration for an emerging electric auto brand with Integral Ad Science

Upwave drives 27% higher awareness with Integral Ad Science

Integral Ad Science (IAS) partnered with Upwave and an emerging electric automotive brand to demonstrate the role of media quality, specifically viewability, in driving brand lift. The challenge was to understand the impact that in-view ads have on key brand metrics like awareness and consideration for the auto brand.

The solution involved using IAS's in-view product to measure ad viewability. The results showed a significant positive impact, with the IAS in-view exposed group achieving a 27% lift in awareness and a 20% lift in consideration. This demonstrates that IAS's focus on media quality is pivotal for driving positive consumer perception.

Upwave