Case Study: Upwave achieves higher awareness and ad recall with Integral Ad Science MFA Measurement

Upwave boosts ad recall 46% with Integral Ad Science

Integral Ad Science partnered with Upwave, a leading analytics platform for brand advertising, to analyze the impact of ad placements on low-quality sites. The challenge was to understand how advertisements placed on Made-For-Advertising (MFA) and Ad Clutter sites influenced key brand performance indicators compared to ads on high-quality sites.

Using its MFA Measurement product, Integral Ad Science conducted a brand lift study. The results demonstrated that impressions on quality sites significantly outperformed those on MFA sites, achieving a 29% higher lift in unaided awareness and a 46% higher lift in ad recall, reinforcing the value of quality ad placements for brand success.

Upwave