Case Study: Ubisoft Canada increases social ROI with Integral Ad Science

Ubisoft Canada boosts social ROI with Integral Ad Science’s data-driven insights

Ubisoft Canada faced the challenge of assessing consumer attention to drive better ROI on social media buys, given the mobile scrolling environment and users' fleeting attention spans. They needed data to identify which target audiences were paying attention to their brand and which creatives had the 'thumb stopping power' to capture attention and drive conversions. To address this, they partnered with Integral Ad Science for its data-driven social insights.

Integral Ad Science provided data-driven insights that helped Ubisoft Canada develop a better understanding of their target audiences and construct a more critical point-of-view on viewability performance for social. While the specific metrics are not detailed in the provided text, the solution was focused on maximizing social ROI through targeted data analysis and effective audience engagement.

Ubisoft Canada