Case Study: Toyota boosts programmatic campaign performance with Integral Ad Science

Toyota boosts programmatic performance with Integral Ad Science, cutting cost per session 29%

Toyota Motor Company, a global automotive leader, partnered with its agencies The&Partnership and Xaxis to enhance its programmatic campaign performance. Their challenge was to drive better results and gain actionable insights across their digital initiatives. To address this, they worked with Integral Ad Science (IAS) to implement its measurement and optimization solutions.

Integral Ad Science provided its Total Visibility and custom optimization tools via IAS Context Control. This solution significantly boosted Toyota's key performance indicators. The results included a 29% decrease in cost per session, a 22% decrease in cost per action, and a 1.8x increase in conversion rate compared to an alternative targeting solution.

Toyota Motor Company