Case Study: Stellantis boosts engagement and ad recall with Integral Ad Science attention measurement

Stellantis boosts engagement 165% with Integral Ad Science

Stellantis, a global automaker, faced the challenge of making its media investments more effective in a crowded digital landscape. The company partnered with Integral Ad Science (IAS) and its IAS Quality Attention™ solution to move beyond basic audience reach and understand how advertising attention drives consumer consideration and business outcomes.

Integral Ad Science implemented a large-scale attention measurement program across 19 countries and over 13 billion impressions. The solution involved continuous measurement and market-specific analysis, which allowed for optimized media strategies. The results were significant, with Stellantis achieving a 165% increase in engagement on high-attention inventory and a 33% lift in ad recall, proving the powerful business impact of the program led by Integral Ad Science.

Stellantis