Case Study: Starcom UK’s client achieves higher Facebook viewability with Integral Ad Science

Starcom UK’s Client improves Facebook viewability with Integral Ad Science

Starcom UK, on behalf of a large global financial advertiser, faced the challenge of meeting high viewability requirements for its Facebook campaigns to justify a larger media investment. To address this, they turned to Integral Ad Science (IAS) and its Facebook viewability reporting service.

Using IAS's data and dynamic reporting charts, Starcom adjusted its media buying strategy. This allowed them to successfully meet their client's viewability requirements and deliver strong campaign performance on the Facebook platform. Integral Ad Science provided the granular insights necessary for this strategic optimization.