Case Study: Starcom achieves greater transparency and efficiency with Integral Ad Science Total Visibility

Starcom boosts ROI 249% with Integral Ad Science

Starcom, a worldwide media agency, faced the challenge of finding a new Quality Path Optimization solution for a finance advertiser client that wanted to drive efficiency and gain greater transparency in its programmatic ad campaigns.

Integral Ad Science implemented its Total Visibility solution across 18 global markets. This provided radical financial transparency, allowing the client to see exactly where their money was spent. The results for Starcom included a 249% increase in ROI, a 14% improvement in quality CPM, and a 6% increase in average quality spend for open market buys in Germany.

Starcom