Case Study: Renault Turkey boosts conversions with Integral Ad Science’s Context Control Targeting

Renault Turkey boosts conversions 8.4% with Integral Ad Science

Renault Turkey, a division of the French auto manufacturer Renault, aimed to increase awareness and conversions on its website. To address this challenge, they partnered with Integral Ad Science (IAS) and their agency OMD to implement IAS's Context Control Targeting solution.

Integral Ad Science deployed its cookieless Context Control Targeting solution over a four-week campaign. This implementation resulted in a significant 53% increase in click-through rate, an 8.4% increase in conversion rate, and a 3% improvement in cost-per-click for Renault Turkey, successfully boosting their campaign performance.

Renault Turkey