Case Study: PSA achieves brand safety and transparency with Integral Ad Science and YouTube

PSA boosts brand safety with Integral Ad Science and YouTube

The customer, Peugeot's parent company (PSA), faced the challenge of ensuring its advertising appeared in a safe and suitable digital environment. To protect its advertising investments, PSA sought a solution that combined brand safety, viewability, and target audience coverage. The company committed to a pact with its agency MediaCom, the vendor Integral Ad Science (IAS), and YouTube to address this challenge.

Integral Ad Science (IAS) collaborated with YouTube to develop specialized brand safety and suitability measurement technology. This partnership provided PSA and other IAS clients with the tools needed to safeguard their campaigns. The case study highlights that this solution was implemented to maximize advertising performance, though specific measurable results for PSA are not detailed in the provided text.