Case Study: Omnicom Media Group reduces brand risk and media waste with Integral Ad Science

Omnicom Media Group reduces brand risk and media waste with Integral Ad Science

Omnicom Media Group UK faced challenges ensuring brand safety and campaign effectiveness in programmatic advertising. The use of custom keyword blocklists to prevent ads from appearing alongside undesired content often resulted in ads being blocked post-delivery, leading to media waste. To address this, they partnered with Integral Ad Science.

Integral Ad Science provided a solution that ensured brand safety both pre- and post-bid, allowing for optimal campaign delivery. This partnership helped Omnicom Media Group reduce brand risk and minimize media waste, achieving more effective and efficient campaign results for their advertisers.

Omnicom Media Group