Case Study: OMG achieves major CTR, CPC, and CPA improvements with Integral Ad Science Context Control Targeting

OMG boosts CTR 9.6x with Integral Ad Science

OMG was tasked with meeting a major Thailand advertiser’s KPIs, which included driving campaign awareness, maximizing clicks, and increasing new users to a government website. The challenge was to achieve all of this without the use of third-party audience targeting.

OMG implemented Integral Ad Science’s Context Control Targeting, a cookieless solution, to improve their KPIs. The results were significant, including a 9.6x increase in click-through rate, a 74% improvement in cost-per-acquisition, and a 73% improvement in cost-per-click compared to an alternative targeting solution.

OMG