Case Study: OMD Hong Kong Achieves 28% Lower CPC and 67% Lower CPQV with Integral Ad Science

OMD Hong Kong lowers CPC by 28% with Integral Ad Science

OMD Hong Kong, a media agency for a top logistics and transportation brand, faced the challenge of manual campaign optimization. This process was slow, created media waste, and delayed results. To address this, they partnered with vendor Integral Ad Science (IAS) to trial an automated solution.

Integral Ad Science implemented its Dynamic Performance Profiles (DPP) product to automate ad delivery. The one-month trial yielded significant results, including a 28% lower cost per click and a 67% lower cost per qualified visit. The solution also achieved an 8% higher click-through rate and a 22% improvement in overall media cost efficiency for the client.

OMD