Case Study: OMD achieves faster tag wrapping and hours saved with Integral Ad Science's Automated Tag

OMD cuts tag wrapping time by 9 minutes 42 seconds with Integral Ad Science

OMD Turkey, a media agency, needed to accelerate its campaign setup process for an auto client. To achieve this, the agency partnered with vendor Integral Ad Science and utilized its Automated Tag product to streamline its tag wrapping workflow.

Integral Ad Science's solution automated the tag wrapping process, reducing the time required per campaign from minutes to mere seconds. This implementation saved OMD Turkey over six hours of work across 38 campaigns, significantly increasing efficiency and allowing for faster campaign launches.

OMD