Case Study: OMD achieves 50% faster tag wrapping with Integral Ad Science

OMD cuts tag wrapping time by 50% with Integral Ad Science

OMD New Zealand, a part of the world's largest media network, faced a challenge with the traditionally time-consuming process of tag wrapping for its digital advertising campaigns. To accelerate, automate, and streamline its processes, OMD partnered with Integral Ad Science (IAS) to utilize its automated tagging service.

By implementing IAS's automated tagging solution, OMD New Zealand decreased its tag wrapping time by 50%, from 5 minutes to 2.5 minutes per tag. This saved the operations team 32 hours during the busy Q4 retail period. Furthermore, Integral Ad Science's solution increased ROI by mitigating unsafe and invalid traffic, saving $98 for every $1 spent, and allowed OMD to reinvest the budget from 1.3 million blocked impressions.

OMD