Case Study: Nissan achieves higher conversion rates with Integral Ad Science

Nissan lifts conversion rates up to 6X with Integral Ad Science

Nissan and its media agency OMD wanted to improve key performance indicators like qualified visits and conversion rates for its open web advertising campaigns across mobile, tablet, and desktop. To address this challenge, they partnered with Integral Ad Science to find a solution.

Integral Ad Science implemented its Quality Attention, Total Visibility, and Context Control products to optimize the campaign. This solution drove significant results, including a 6X conversion rate across "Automotive-Hybrid" content and a 5X conversion rate across "Travel" content. By using these comprehensive measurement and optimization tools, Integral Ad Science helped Nissan achieve superior business outcomes.

Nissan