Case Study: Movistar achieves 99% brand safety and higher media efficiency with Integral Ad Science

Movistar achieves 99% brand safety with Integral Ad Science

Movistar Colombia, a major telecommunications provider, sought to improve cost efficiency and media quality across its programmatic advertising campaigns. To address this challenge, Movistar partnered with Integral Ad Science (IAS) and its media quality solutions.

Integral Ad Science implemented its solutions to improve key performance indicators for brand safety, viewability, and invalid traffic. The results were significant: IAS achieved a 99% brand safety rate, an 83% viewability rate, and reduced invalid traffic to just 0.16%. By tracking 12 million ads and achieving an 82.2% quality impression rate, IAS helped Movistar maximize its return on ad spend and protect its brand image.

Movistar