Case Study: MediaCom and a leading global technology company achieve a 93% ROAS increase with Integral Ad Science contextual targeting

MediaCom boosts ROAS by 93% with Integral Ad Science

The customer, EssenceMediacom, and their client, a leading global technology company, faced the challenge of needing a cookieless, automated targeting solution to maximize business results without using third-party behavioral data. They partnered with vendor Integral Ad Science to address this.

Integral Ad Science implemented its Total Visibility and Context Control solutions. This allowed the customer to identify opportunities to improve supply quality and optimize towards higher-performing contextual segments. The solution drove a 93% increase in return on ad spend and an 8x increase in effective CPM compared to a competitive solution.

MediaCom