Case Study: Matterkind drives awareness for an international school with Integral Ad Science contextual targeting

Matterkind boosts awareness and quality traffic with Integral Ad Science

Matterkind, working on behalf of an advertiser offering international schools, faced the challenge of driving enrollment for virtual open houses. Their goal was to target international workers and ex-pats purely through digital activation after the COVID-19 pandemic forced a shift in strategy. Matterkind partnered with Integral Ad Science to drive awareness and quality traffic without relying on third-party cookies.

Integral Ad Science implemented its Context Control Targeting solution to target contextually relevant content at scale. This approach used accurate content classification and deeper analysis through sentiment and emotion detection. The solution successfully helped increase the advertiser's awareness and consideration for their virtual open houses.

Matterkind