Case Study: Mastercard Improves Campaign Performance with Integral Ad Science

MasterCard boosts brand safety pass rate 15% with Integral Ad Science

Mastercard and its agency Dentsu faced the challenge of meeting a new global brand safety benchmark, which required achieving higher brand safety performance and ensuring the highest media quality standards across its programmatic campaigns. To address this, they partnered with Integral Ad Science (IAS).

Integral Ad Science implemented a custom pre-bid strategy using its Brand Safety, Contextual Avoidance, and Fraud solutions. This resulted in a significant drop in Mastercard's brand suitability fail rate and delivered quality impressions. The measurable results included an 82% decrease in invalid traffic, a 72% decrease in cost per quality impression, and a 15% increase in brand safety pass rate.

MasterCard