Case Study: LifeLock drives more online conversions with Integral Ad Science Online Conversion Lift

LifeLock boosts online conversions with Integral Ad Science using time-in-view insights

LifeLock, an identity theft protection company, needed to understand how the length of time a digital ad was in view impacted the return on investment for a key campaign. They partnered with Integral Ad Science, using its Online Conversion Lift solution, to gain insights into how exposure time influences consumer behavior.

By analyzing time-in-view data, Integral Ad Science helped LifeLock determine the optimal duration for an impression to drive the most online conversions. The solution identified the specific amount of exposure time needed to influence consumers and established the ideal campaign frequency for maximum impact, allowing LifeLock to significantly improve its campaign effectiveness.

LifeLock